PRESS RELEASE 2010-06-24
The largest Mystery Shopping organization in the Nordic countries.
In order to keep offering our individual clients superior quality and comprehensive solutions in all Nordic countries the leading suppliers of Mystery Shopping in the Nordic countries have formed a strategic alliance – The Nordic Mystery Shopping Alliance (NMSA).
Better Business World Wide Sweden and Iceland
See You AS Norway
Serviceplus Finland
Shoptimizer Denmark
NMSA will provide our Nordic and International clients and partners with:
- One Nordic point of contact.
- Coordinated project management and delivery.
- Analysis and reporting based on a professional Nordic platform of competencies.
- A natural first choice for clients that require Mystery Shopping in the Nordic market.
- A preferred alliance partner for International Mystery Shopping providers.
Besides this the alliance represents shared development of competencies through joint client events and projects such as The European Quality and Service Award, The Mystery Shopping Day and the “Kundeserviceprisen – Best i Test”.
"We experience that our customers request a stronger partner in the Nordic countries regarding project management and Nordic competence. Now, when the five leading Mystery Shopping companies have established a strategic partnership, we will continue local development in each country and together emerge as the leading and preferred partner in the Nordic region" Stein Bakker, CEO of SeeYou
”We are happy to announce this partnership that we think will be of high value for all Nordic and International clients”. Susanne Sjölund, MD Better Business World Wide.
“Dealing with international projects on behalf of our clients is a responsibility that requires reliable and professional business partners. We consider NMSA a solid step towards developing our shared quality and competitiveness on the Nordic market as well as our individual networks of international business relations”. Jens Møller, partner Shoptimizer
Facts about the Nordic Mystery Shopping Alliance
1. NMSA represents more than 50 000 Nordic Mystery Shoppers and performs more than 100.000 Mystery Shopping visits annually.
2. All companies within the NMSA are well established in their respective countries and active members of MSPA (Mystery Shopping Providers Association)
3. NMSA has a combined annual turnover of more than € 7 000 000.
4. NMSA have more than 50 experienced employees in the Nordic countries.
5. All visits in the Nordic countries are performed by Mystery Shoppers that refer directly to each of the four partner companies.
6. NMSA combines more than 50 years of experience in providing professional Mystery Shopping services.
The four companies in NMSA are all looking forward to using this new co-operation with the best industry colleagues in the Nordic region to complement their portfolio of products and individual positions as leading suppliers of mystery shopping.
NMSA partners:
Better Business World Wide started in Sweden 1995 and has a solid experience from Mystery Shopping in retail, hotel and the travel industry and co-ordination of global assignments. Better Business founded the quality development program Scandinavian Service and Quality Award which now will be launched in several European countries as The European Service and Quality Award. Other examples of Better Business’ products is the incentive program Superb Service, Recorded Telephone Calls, Reporting within 30 minutes after the visit and a lot of books about Mystery Shopping written by Better Business employees.
Better Business Iceland has a huge experience from hotels, restaurants, tourism- and the travel industry. Among many other projects Better Business Iceland has worked for quite some time with a Mystery Passenger concept on flights between Europe, Iceland and USA.
Established in 2002 SeeYou AS is today the leading provider of Mystery Shopping and Customer Tracking in Norway and over the last four years SeeYou has appointed the best Customer Service Centre ”Best in Test”.
SeeYou carries out surveys in all Nordic countries and collaborate with industry leaders in several markets e.g. automotive, clothing, telecom and within public service. Among clients are; IKEA, Vinmonopolet, DnBNOR, Apotek1, Esso, Flytoget og Elkjøp. Due to very high quality standards and a unique online reporting as well as highly developed methodology, SeeYou’s clients can receive customer feedback within 24 hours.
Through the company Track and Trace, SeeYou AS has extensive experience with customer tracking in an international perspective, and has established a network licensed dealers in Sweden, Denmark and The Netherlands.
Palvelu Plus - Service Plus Oy/Ltd was founded 1987. The company is specialized in capturing the customer's experience and analyzing the quality of the service process. It operates in almost all service and retailing branches using several variations of testing (mystery shopping), observing, interviewing and auditing methods. The company adheres to the ISO 20252 Quality Standard. Service Plus is, based on its’ long experience, scale of operation and methodological expertise, the leading agency in the field of mystery shopping in Finland.
The special touch of Service Plus has always been in its’ deep commitment to quality and ambition in understanding more and more about the true nature and meaning of different factors of service business. This can be seen in many practical applications. These include for example the Call Pro customer contact self evaluation concept and the methodology of analyzing ROI impact of different factors in service quality.
Shoptimizer represents a natural shortcut for retailers who seek to measure and optimize their service level, customer satisfaction, and campaign activities objectively. The company was founded in 2005 and generates results for an array of highly recognized companies within the retail, restaurant and leisure businesses.
Based in the centre of Aarhus (Denmark), Shoptimizer employs 14 people along with a nationwide pool of freelance observers who all work with the common objective of making good service a reality for our clients. All processes and internal work flows at Shoptimizer are inspired by high standards for quality and innovation which is probably why the company has grown to become the market leading supplier of mystery shopping to a range of industries in Denmark incl.; leisure parks, fashion, and telecommunication.
The partner companies in NMSA are all members of the MSPA, which is the trade organization for Mystery Shopping. The primary objectives of the MSPA are to establish professional standards and ethics for the industry and to educate providers, clients and shoppers to improve their quality of service. Since the founding of MSPA Europe the members of NMSA have participated in developing the industry by participating at the board of Directors.
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For further information please contact:
Denmark
Jens Møller +45 29 91 03 42 jm@shoptimizer.dk
Finland
Jukka Rastas +358 9 3487 7600 jukka.rastas@serviceplus.fi
Iceland
Bjarni Asgeirson +354 565 9901 bjarni@betterbusiness.is
Norway
Stein Bakker +47 91 32 31 12 stein.bakker@seeyou.no
Sweden
Susanne Sjölund +46 8 5118 5113 susanne@betterbusiness.se